Discuss the concepts and theories underpinning strategic

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Reference no: EM133784122

Foundation to Business Strategy

Case - Zara: A Case Study in Fast Fashion Dominance

1.Knowledge and Understanding:
Discuss the concepts and theories underpinning strategic planning and its role in the success of an organization.

2.Skills and Abilities:
Apply relevant analytical tools to evaluate the impact of external and internal environment on a given firm's competitive position and recommend appropriate competitive strategies within the context of a dynamic competitive environment.

Assignment:
Read the attached scenario and using appropriate data from varied sources, write a report (word limit 2500 +/- 10%, excluding references) that addresses the following tasks:

Question 1. A review on the need for and importance of environmental analysis by organisations using recent and relevant academic literature.

Question 2. Apply PEST model to evaluate trends in the macro environment that would influence Zara.

Question 3. An analysis of the attractiveness of theIndustry using Porter's Five Forces Model.

Question 4. Perform a SWOT analysis of Zara.

Reference no: EM133784122

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