Discuss the concept of sustainable development

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Reference no: EM133201613 , Length: Wrod Count: 3000 words.

Problem: Marketing Corporate Social Responsibility and Sustainability Case Study

Case study "CSR and the Tobacco Industry: A Contradiction in terms?". Three questions are offered below for you to answer in the essay.

• "The business of business is profits" (Levitt 1958)*. Critically evaluate this statement in the context of corporate responsibility in the 21st Century.

• Discuss the concept of sustainable development and explain why should Tobacco companies be interested in this? Analyse the main challenges that Tobacco companies are currently facing in this area.

• The CEO in the case study needs to propose a new CSR strategy adapted for the industry. Analyse current practices, provide available options, and discuss the kind of CSR strategy that the CEO should recommend to the board.

Reference no: EM133201613

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