Discuss the concept of recency and frequency grids

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Define sampling and the following types of sampling

Systematic sampling

Discuss the concept of recency and frequency grids. Also, explain the formula to calculate them.

Highlight the key points related to life time value of customer.

Explain the methods of caluclating the lifetime value of customer.

Discuss the concept of net present value of customer. Give the formula to calculate NPV of customer.

Reference no: EM133177196

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