Discuss the concept of credibility

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1. Discuss the concept of credibility. What is it? Why is it especially important in persuasive speeches? How can you establish credibility in the eyes of your audience? What behaviors should you avoid because they might detract from your credibility?

2. Draw a diagram to illustrate social judgment theory. Include and explain the following terms: anchor, latitude of acceptance, latitude of rejection, latitude of non-commitment. How can knowledge of social judgment theory benefit you as a persuasive speaker?

3. What would be the advantages and drawbacks of drug testing all job candidates, rather than just the ones being considered for safety-sensitive jobs such as truck driver or electrician?

Reference no: EM132299304

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