Discuss the concept of corporate culture

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Reference no: EM131729578

1. Discuss the concept of corporate culture and briefly explain its importance.

2. Using information provided on the APPLe INC's website or annual report), describe the driving themes behind what the company does and what it stands for.

An example would be Apple, whose driving theme is innovation. Please state your source of information.

Reference no: EM131729578

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