Discuss the concept of alliance marketing

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Reference no: EM133001901 , Length: word count:800

TASK 1

1. Discuss the concept of alliance marketing (50 - 100 words), and give two examples of businesses that may form marketing alliances (50 - 100 words each).

2. Describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification (50 - 100 words each).

3. Discuss a marketing strategy commonly used in new businesses, franchises and take-overs (100 - 150 words). Then, give three examples of the tools a business might use with this strategy (50 - 80 words each).

4. Give an example of how a small business could combine a concentrated marketing strategy, an undifferentiated marketing strategy and a differentiated marketing strategy all at the same time (100 - 150 words).

5. Outline the concept of differentiation marketing strategy (100 - 150 words), and provide four examples of how an organisation can make use of this type of strategy to stand out (50 - 100 words each).

6. Other than the strategies already mentioned, identify and describe a minimum of six common business to consumer marketing strategies (50 - 100 words each). Give an example of a stand out brand/product or service that use each of the strategies well (50 - 100 words each).

Attachment:- TASK_1.rar

Reference no: EM133001901

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