Discuss the concept of a marketing information system

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Reference no: EM131920543

Question: 1. Discuss the concept of a marketing information system and why it is important for marketing managers to be invoked in planning the system.

2. In your own weeds. explain why a decision sup-port system (U SS) can add to the value of a marketing information system. Give an example of how a decision support system might help.

3. Discuss how output from an MIS might differ hen the output a typical marketing research department.

Reference no: EM131920543

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