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Discuss the concept for marketing to subcultures

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Reference no: EM132449257 , Length: word count :- 500

Post a summary of conclusions (300 words) and citation of a research article. Remember the topic needs to be marketing to subcultures. You can use any of the following populations.

  • African-Americans
  • Hispanics
  • Native Americans
  • Asian Americans
  • Asian Indian Americans
  • Arab Americans
  • Religious Subcultures

Question 1:  In addition to the summary, explain if marketing has the responsibility or not to influence cultural values? Use specific examples to support your position.

  • Provide the full citation of the article with journal title, authors, article title, volume, date, page number, issue, and year.

Reference no: EM132449257

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