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Discuss the concept behind the pricing strategy

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Reference no: EM132006571

Question: In this discussion, address the following:

• Ryanair, Europe's first low-fare, no-frills airline, has grown into one of Europe's largest and most profitable airlines. Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy.

• Do you agree or disagree with the LCC concept? Why or why not?

• Provide examples where appropriate.

Reference no: EM132006571

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