Discuss the components of a corporate mission statement

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Reference no: EM131984111

Assignment -

Write a paragraph that explains each learning objective listed at the beginning of each chapter.

Textbook - Essentials of Strategic Management, Second Edition by CHARLES W. L. HILL and GARETH R. JONES

Chapter 2 - Stakeholders, the Mission, Governance, and Business Ethics

Learning Objectives - After reading this chapter, you should be able to

1. Explain why managers need to take stakeholder claims into account.

2. Discuss the components of a corporate mission statement.

3. Explain the role played by corporate governance mechanisms in the management of a company.

4. Review the causes of poor business ethics.

5. Discuss how managers can ensure that the strategic decisions they make are consistent with good ethical principles.

Chapter 3 - External Analysis: The Identification of Opportunities and Threats

Learning Objectives - After reading this chapter, you should be able to

1. Review the main technique used to analyze competition in an industry environment, the five forces model.

2. Explore the concept of strategic groups and illustrate its implications for industry analysis.

3. Discuss how industries evolve over time, with reference to the industry life cycle model.

4. Show how trends in the macro environment can shape the nature of competition in an industry.

Reference no: EM131984111

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len1984111

5/16/2018 1:44:58 AM

How much to read chapter 2 and 3 and then based on the understanding of the reading write a paragraph that explains each learning objective listed at the beginning of each chapter. Learning objectives for chapter 2 found on page 26 and Learning objectives for chapter 3 found on page 52.

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