Discuss the complexity of today marketing landscape

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TODAY'S COMPLEX MARKETING COMMUNICATIONS LANDSCAPE

In the good old days, life seemed so simple for advertisers: Come up with a good creative idea, develop a media plan, produce and run a set of TV commercials and magazine ads, and maybe issue a press release to stir up some news. But today’s marketing communications landscape seems more complex, characterized by a spate of new digital media and rapidly blurring lines within and between traditional and new channels.

Discuss the complexity of today’s marketing landscape and how it effects traditional and NEW channels. Include in your response a discussion of the new classification of four major types of media known as POES.

Reference no: EM132263254

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