State the number of words used at the end of your assignment. You may include diagrams, figures etc. without word penalty. A sliding scale of penalties for excess length will be imposed according to the amount by which the limit has been exceeded. 1-10% excess no penalty 11-20% excess 10% reduction in the mark 21-30% excess 20% reduction in the mark 31%+ excess the work will be capped at a pass i.e. 40% NB. None of the above penalties will be used to change a student mark which is above the pass mark, to one that is below the pass mark. Therefore the maximum penalty for exceeding the word limit will be a reduction to a pass grade.

To achieve a grade of 70% or above In order to achieve a grade of 70% or above, as well as satisfying all of the outlined criteria for a 'pass', the student must demonstrate a detailed understanding and application of the concepts and principles of Brand Management. The submission will be well organised and contain all relevant data. It will show evidence of appropriate investigation including research from a range of academic literature and other secondary sources of information. Detailed answers will be given to each of the questions with appendices where appropriate. There will be an evidence of wider reading through appropriate supporting references.

Assessment Criteria To achieve a 'Pass' grade of 40% or above In order to achieve a pass grade the student will have demonstrated at least a satisfactory understanding of the concepts and principles of Brand Management. The work produced must apply appropriate principles, concepts and frameworks in order to address the areas specified in the assignment. There should be also a clear evidence of research and reading, with reference to appropriate sources.

Criteria Introduction Brand Management ApplicationDescri •tion a. Background of the organisation b. Obectives of the assi•nment a. Identify and discuss two (2) types of brand extension employed by the chosen organization in targeting potential market's. Brand Management Practices Conclusion Total b. Analyse the implications or impacts of the two (2) identified types of brand extension employed by the chosen organization in targeting potential market/s a. Identify and discuss two (2) Branding Strategies employed by the chosen organization in targeting potential market/s. b. Critically evaluate the effectiveness of the two (2) branding strategies identified above as regards to targeting potential market's. Summary of discussion.