Discuss the challenges and importance of brand management

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Reference no: EM131779936

Choose any international company

You are expected to evaluate the challenges that will he faced by the company considering changes in the environment. You are required to write a 2500 - word report that covers the requirements below:

1. Discuss the challenges and importance of brand management and critically evaluate its implications to the organisation.

2. Illustrate the impacts of brand management as practised by the organisation.

Introduction

a. Background of the organisation
b. Objectives of the assignment

Brand Management Application

a. Identify and discuss two (2) contemporary environmental pressures in branding as experienced by the organisation.
b. Analyse the implications or impacts of the two (2) identified contemporary environmental pressures in branding as experienced by the organisation.

Brand Management Practices

a. Identify and discuss two (2) Global Branding Strategies employed by the chosen organization in relation to their positioning strategy.

b. Critically evaluate the effectiveness of the two (2) global branding strategies identified above as a measure of their global positioning strategy.

Conclusion

Summary of discussion.

Verified Expert

In this assignment a brief overview about the company ZARA has been provided with the key objectives. After that brand management application is done in which contemporary environmental issues are identified and analysis has been done for the same. in the third part brand management practice in done in which global strategies are identified and analysis of the same has been done with regard to global positioning of the company.

Reference no: EM131779936

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Reviews

inf1779936

6/30/2018 6:14:01 AM

Thank you so much! Great work and I'm excited to get it graded! Really appreciate the patience too! Expert completed assignment by the deadline given and did a good job. Thank you!

len1779936

12/23/2017 5:21:06 AM

To achieve a grade of 70% or above In order to achieve a grade of 70% or above, as well as satisfying all of the outlined criteria for a 'pass', the student must demonstrate a detailed understanding and application of the concepts and principles of Brand Management. The submission will be well organised and coMain all relevant data. It will show evidence of appropriate investigation including research from a range of academic literature and other secondary sources of information. Detailed answers will be given to each of the questions with appendices where appropriate. There will be an evidence of wider reading through appropriate supporting references.

len1779936

12/23/2017 5:20:54 AM

You should hand in one copy of your assignment by the time and date above to the appropriate 'hand-in location' at the Block C of Gulf College. Fill in the front cover (staple together with your assignment). MAKE SURE that you fill in all the relevant details on this form. NI acknowledgement will be given to you upon receiving your assignment. This is your receipt, keep it. You can submit work by post, but you must send it recorded delivery, it must be postmarked two days before the deadline date and a copy must be kept by you in case it is lost in the post. Faxed assignments will not be accepted.Assignments must be submitted by the due date. The only circumstance in which assignments can be submitted late is if an extenuating circumstances form is submitted at the same time. In these circumstances work may be submitted up to 5 days only. If the extenuating circumstances are upheld, the assignment will be graded; otherwise a 0 will be awarded. Maximum Word Length: 2500 words

len1779936

12/23/2017 5:20:35 AM

A competent answer demonstrating only a basic understanding. Material mostly relevant but with errors, inaccuracies & omissions. Some interpretation/analysis/ evaluation but shallow and poorly substantiated. Limited use of relevant examples & citations. Significant reliance on lecture notes. Only basic texts consulted. Structure/grammar/refprpne-inn ra moderetp/wpnie

len1779936

12/23/2017 5:20:27 AM

A good answer but with no evidence of insight or originality. Demonstrates satisfactory understanding of the material but with some errors, inaccuracies or omissions. Interpretation/analysis/evaluation present but not highly developed. Some use of appropriate examples/case studies. Reliance on lecture notes evident. Limited evidence of reading beyond basic module texts. Structure/grammar/referencing of a moderate standard. A competent answer demonstrating satisfactory understanding of the material but with errors, inaccuracies or omissions. Interpretation/analysis/evaluation weak. Little use of appropriate examples. Significant reliance on lecture notes. Only basic texts consulted. Some statements unsubstantiated. Structure/grammar/referencing of a moderate/weak standard.

len1779936

12/23/2017 5:20:20 AM

A very good answer but with little evidence of insight or originality. Demonstrates a firm understanding of the material with few errors, inaccuracies or omissions. Interpretation/analysis/evaluation good. Relevant use of examples/case studies. Evidence of appropriate wider reading and independent research. Structure/grammar/referencing of a high standard. A good answer but with very little evidence of insight or originality. Demonstrates understanding of the material but may have some errors, inaccuracies or omissions. Interpretation/analysis/evaluation generally good. Use of examples reasonable. Evidence of appropriate wider reading and independent research. Structure/grammar/referencing of a good standard

len1779936

12/23/2017 5:20:07 AM

Demonstrates some perception and originality. Is factually sound and covers most salient points. Shows a high level of understanding of relevant material with excellent interpretation/analysis/evaluation of the material. Evidence of considerable wider reading and independent research. Relevant use of examples/evidence/case studies. Structure/grammar/referencing outstanding. A comprehensive answer but with limited insight or originality. Demonstrates a firm understanding of the material with no significant errors or inaccuracies. Interpretation/analysis/evaluation very good. Relevant use of examples/case studies. Evidence of appropriate wider reading and independent research. Structure/grammar/referencing of a high standard.

len1779936

12/23/2017 5:20:02 AM

Demonstrates a high degree of perception and originality. Is factually faultless and comprehensive in coverage of the salient points. Shows complete comprehension of material and exceptional insight in interpretation/analysis/evaluation. Evidence of extensive appropriate wider reading and independent research. Arguments supported by examples/evidence/case studies. Structure/grammar/referencing outstanding. Demonstrates perception and originality. Factually sound and comprehensive in coverage of salient points. Shows considerable understanding of relevant material. Outstanding interpretation/analysis/evaluation. Evidence of considerable wider reading and independent research. Relevant use of examples/evidence/case studies. Structure/grammar/referencing outstanding.

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