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Discuss the case study of Ciba-Geigy presented in Chapter 4 of the text in the context of the Humphreys and Langford's (2008) article on managing a corporate culture slide. How well did executives at Ciba-Geigy do in anticipating and managing their culture shift with respect to the questions and issues raised by Humphreys and Langford? In your response, reference at least one external source beyond the textbook and the Humphreys & Langford's (2008) article.
Humphreys, J. & Langford, H. (2008). Managing a Corporate Cultural 'Slide'. MIT Sloan Management Review, 49(3), 25-27.
O'Reilly III, C. A., Caldwell, D. F., Chatman, J. A., and Doerr, B. (2014). The Promise and Problems of Organizational Culture: CEO Personality, Culture, and Firm Performance. Group & Organization Management, Vol. 39(6) 595-625
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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