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Discuss the buyer decision making process

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Reference no: EM13138326 , Length: 1000 Words

TASK 2:

Word Limit 1000 words

Using the product that you investigated in the group assessment:

1)   Discuss the buyer decision making process that the consumer would go through when purchasing this product.

2)   Discuss the psychological factors that affect consumers' buying decisions to purchase this product.

  • This assignment must be your gmwodc, not a group answer. ' You may draw upon the comments and analysis provided in the group presentation to underpin some aspects of your answer. However, please note that you must supplement this material (and lecture material) with your own independent research and readings around the subject.
  • Your.analysis will be presented in the form of a fully referenced academic essay, using Harvard referencing.
  • You will need a minimum of 6 references, and each one should be from a different source/author. Your source information could include a mixture of books, academic journals, databases, market reports and other credible academic sources. Quality newspapers may also be used, but please note that an essay comprising mainly of newspaper sources (I.e. popular journalism) will not be acceptable as an academic essay in the context of this assignment

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Reference no: EM13138326

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