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Homework: Business Selection
Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign.
Consider the following during your business selection process:
1. The business you select will be used throughout the homework and summative assessments in this course.
2. It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this homework that will require you to use your knowledge and resources to make an informed plan.
Minimum 350 to 700 word outline for your selected business in which you include the following information that you will use to complete portions of your summative assessment:
1. Mission statement2. Vision statement3. Product line description4. Business information, such as the size of the business5. Current target markets6. Current marketing tactics.
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