Discuss the building blocks of competitive advantage

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You are the internal relations manager for Elan, an Irish biotech firm, when it is acquired by Johnson and Johnson. How will you help the top management team overcome resistance to the new ownership?

Discuss the building blocks of competitive advantage and the role a manager should play in achieving this advantage.

Reference no: EM13106191

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Discuss the building blocks of competitive advantage : Discuss the building blocks of competitive advantage and the role a manager should play in achieving this advantage.

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