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1.Breadth and depth are two important components in distinguishing among types of retailers. Discuss the breadth and depth implications of the following retailers discussed in this chapter:
(a) Nordstrom, (b) Wal Mart, (c) IKEA, (d) Best Buy.
Explain E-business- Copyright and patent law and online auctions and differences in business models
Explain sales promotion and What is the role of sales promotion in the marketing mix and How does this role differ for industrial and consumer products
Provide a brief description of the industry (beyond the one presented in the Bloomberg source), along with a brief discussion about the competitive environment among the top two to three market leaders in that industry. Compose a list of characterist..
objectiveto observe and document the concepts of this course through your observations and subsequent application to
Define demographics, psychographics, and market segmentation. Using the scenario as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank's high-level strategi..
The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal envir..
Identifying customer issues and opportunities to increase customer satisfaction, Assisting team members to improve customer service
think of an example of an especially effective hotel or restaurant promotion. what was it and what made it successful?
Prepare a brief proposal in PowerPoint that illustrates how a SWOT analysis can help reposition your selected product.
Explain Interview two women entrepreneurs and What are the advantages of being a female entrepreneur
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Justify why you ranked your first and last choices
Explain Brick and Mortar versus Online Travel Agencies and Explain how the supply chain was modified from brick and mortar
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