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Discuss the brands value proposition

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Reference no: EM131443086

Marketing management is a combination of the art and science of choosing target markets, getting, keeping, and growing customers' base through creating, delivering, and communicating superior customer value.

Think about a specific brand that you use and discuss the following:

  • Identify the branded product and discuss the brands value proposition.
  • Describe the brand's current marketing mix (product, place, price and promotion)
  • How well does the marketing mix reflect, deliver and communicate the brand's value proposition?
  • Would you recommend some changes in the marketing mix and why?

Reference no: EM131443086

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