Reference no: EM133761936

You will be required to prepare a portfolio through a series of five mini- tasks that reply to specific questions and explore the impact of various global marketing strategies.

The 5 tasks are based on the below case study that will be provided on breo:

Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand

The tasks are as follows:

Question 1. Reflect on the standardisation and/or adaptation strategies used by the brand.

Question 2. Discuss the brand position in their market in relation to at least 3 competitors. Design a perceptual map for the brand then explain the brand position using data and references.

Question 3. How is the brand informing their marketing strategies? Discuss how can the brand use primary and secondary research to inform their decisions and provide specific examples.

Question 4. What are the advertising programmes that could help the brand create global awareness among young consumers and how can these programmes be implemented?

Question 5. Using Paid, Owned, Earned and Shared media (PESO), propose the media platforms for promoting the brand to European consumers and discuss their impact. Can the same media platforms be used to attract worldwide business partners and investors?

Why/ how?

Your answers should be structured in a report format, around 700words per answer. Each answer counts as 20% of the mark.

This unit is discussing GLOBAL Marketing, so make sure you include examples from different countries and consider cultural differences (using Hofstede's model or any other cultural and communication theories and concepts). Also make comparisons between different markets and segments.