Discuss the brand effectiveness from a marketing

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Discuss the brand effectiveness from a marketing perspective of "Red Sox Nation." Why is this concept appealing to its customers? Who are its customers -demographic, geographic, economic, etc., Is there any competitor offerings that are similar? How can this concept grow and expand? What does the customer get when they become a member of Red Sox Nation? How does the Internet play specific roles in promoting, nurturing and advancing this marketing concept?

Reference no: EM13459809

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