Discuss the benefits of your plan for the customers

Reference no: EM133422363

Question 1: First, take some time to research and discuss real product recall situations or accusations of wrongdoing in the news. Look at press releases, corporate websites, and social networking sites that were/are used by the company to address the situation. You are not required to chose something healthcare related, although it would be a great idea!

Question 2: Select a case from the news. Provide a brief analysis of the situation (including what happened, why it was perceived as being wrong, and what the company's messaging should be to overcome the problem).

Question 3: Devise a plan to address the problem/situation using the corporate website and social networking. Here is an initial list of questions to help you get started:

What needs to be communicated?
How can/should the company's corporate website be used?
What role can/should social media play?
What documents will consumers need to see and download?
Is video important? If so, how? To show a CEO apologize? To demonstrate how to find product numbers and identify recalled products? To provide instructions for fixing a product defect?

Question 4: Discuss the benefits of your plan for the customers and for the company.

Reference no: EM133422363

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