Discuss the benefits of using database marketing

Assignment Help Marketing Management

Reference no: EM132860224

Database Marketing

This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. Database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care center's web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization.

Question 1: Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.

Question 2: Discuss the benefits and drawbacks of using database marketing.

Question 3: State the ethical, legal, and HIPAA issues that need to be considered.

Reference no: EM132860224

Questions Cloud

Determine the feasible alternatives for the company : Determine the feasible alternatives (not to exceed 3) for the company, outlining the advantages and disadvantages associated with each.

Compute the total amount charged to factory overhead control : The workers are however guaranteed a wage of P35 per hour worked. Compute the total amount charged to Factory overhead control

Possessing and selling marijuana : Kasey is a 29-year-old male inmate who was arrested 3 days ago for possessing and selling marijuana. Other treatments besides medications

What are the character issues : Some more information: The idea is to work though what you think Kant, Utilitarianism, Virtue Ethics, Fairness Theory, and Ethic of Care would say about a case

Discuss the benefits of using database marketing : State the ethical, legal, and HIPAA issues that need to be considered. Discuss the benefits and drawbacks of using database marketing.

American judicature society : According to the American Judicature Society (AJS), judicial independence is the idea that judges should operate independently of outside influences

Construct an adjusting entry to record accrued salaries : Construct an adjusting entry to record accrued salaries, a reversing entry on January 1, 2022, and an entry to record the payment of salaries

Public defense-analysis of discrimination : How significant is this practice in the overall analysis of discrimination? Does this still happen in jury selection and if so, should this practice be stopped?

What the cultural factors are that need to be considered : What the cultural, economic, and political factors are that need to be considered in the design of this project. Who the major competitors are for this product.

User Account

All Pages