Discuss the benefits associated with customer segmentation

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1. The following examination question was given to a group of students. Question:A mail order clothing company is considering using customer segmentation. a. Discuss the benefits associated with customer segmentation. b. Identify five different ways in which the clothing company could segment customers.

A majority of the students wrote the following answer (see below). However, the instructor expected additional material from external sources other than from the text.

Enrich the answer given here with additional resource material. You MUST cite the references.

Reference no: EM13759625

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