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Discussion 1: Discuss your use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service?
Discussion 2: Explain several external forces that affect your marketing planning and strategy.
Discussion 3: Discuss the aspects of your customer relationship management (CRM) program.
Discussion 4: Explain which consumer characteristics (personal, psychological, cultural, situational, social) matter most in the purchase decision.
Discussion 5: Explain how the product/service is positioned in the market. Create a positioning statement for the product/service and explain its rationale.
Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns
Communicate the Value: Integrated Marketing Communications BriefPlease select a brand that has a brand problem. What is the most persuasive idea we want to convey
marketing has often been defined in terms of satisfying customersrsquo needs and wants. critics however maintain that
You have decided to open your own practice - you now need to gain start-up funding. Picture yourself in-front of a group of investors or your local banker.
Complete the corresponding percentages for the number of linens discarded. Graph accordingly. What analysis can you make from this data?
Assess what the brand offers that differentiates it from competitors to position itself differently while offering the same class of products.
Why is customer loyalty an important driver of brand success for a company? How many loyalty programs do you participate in?
What would be an example of a diversification strategy for Side Launch?
BSBMKG605 Evaluate international marketing opportunities - Briefly describe how a recession might negatively affect global demand and the economy
What is the underground economy? What is the impact on the underground economy of instituting a tax on a certain productive activity
Discuss the challenges that can occur if the wrong data are used, including the potential negative impact using these data might have on an organization.
Select a new product that could be introduced in the market. Alternatively, select an existing product that a firm would want to revamp and reintroduce in the marketplace, where you define the product to include the following:
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