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Discuss the appropriateness of a global vs. individual

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Reference no: EM133591961

Question: We discussed in class the role of economic and cultural differences on marketing strategies as well as global vs. individual by country products. Explain a possible scenario of economic and cultural differences in a global market and how this may impact the success of your major case (Costco) firm's strategy. In addition, discuss the appropriateness of a global vs. individual by country product strategy for your case application company in that market

Reference no: EM133591961

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