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Question: 1. What are your reactions to the application of neuroscience to marketing (neuromarketing) that was described in the IMC Focus? Do you consider this technique ethical? Do you fear that with the knowledge obtained from its application marketers will be able to manipulate consumers?
2. Describe the leveraging strategy for enhancing brand equity. Take a brand of your choice and, with application to explain how that brand could build positive associations, thereby enhancing its equity, by linking itself to
(a) places,
(b) things,
(c) people, and
(d) other brands. Be specific.
Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:Describe any differences observed in the implementation of this concept from one country to another.Competition,Target market,Product st..
Who are the key competitors (both multinational and local) for your company's product/service in each of the countries? How competitive is the industry in each country (overall competitiveness: high, low, medium, with explanation)?
Comment on the following statement: ‘‘With monetary union, the era of protection for European firms and workers has come to an end.''
BHO2434 Consumer Behaviour Assessment Three - S1 - 2016. Topic for the report chosen: "Describe the theory of planned behaviour, its applications, strengths and weaknesses
Assignment: To write a marketing plan for a ficticious company. This company cannot be an established organization but can mirror like organizations for reference. The paper must be no less than 6 pages and can be more than 8 pages
1 marketers must see themselves as benefit providers. for example when a shopper purchases new shoes he or she expects
Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of ..
What would be the main benefits to Clinkle of obtaining ISO certification and What would be the main disadvantages to Clinkle of obtaining ISO certification
Selling increasingly calls for teamwork and the support of others. Aside from the actual salesperson, who else within or outside the company is on this team and how does their participation contribute to increased profits?
Explain Evaluating Trends and Explain the risks and rewards associated with your business opportunity
Think about a current unfilled consumer need. Develop a new innovation based on the types of innovations to fulfill that consumer need. Explain your rational.
We live in a world of "Big data." Complete the following: Critically analyze the value of the approach suggested by the articles
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