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Discuss the amazon approach to each

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Problem 1: Conduct research and discuss the different markets that Amazon.com is expanding into (Books, Video, Music, General Merchandise, Cloud Computing, Devices). Discuss the competitive advantage that Amazon.com has in these diverse markets. Is the competitive advantage in each the same? Address why or why not.

Problem 2: Product Marketing is based upon the five P's (Product, Place, Promotion, Price, and Profit). Discuss the Amazon.com approach to each and how this contributes to competitive advantage.

Problem 3: Do you think Amazon can continue to be successful? Explain your answer.

Reference no: EM132680894

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