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Pam is a CEO of a clothing company located in Jamaica, but she plans to try her product line in the international marketplace. Her research reveals that the whole universe is a potential market for your products and that there are many methods of international business expansion, each with its own risks and benefits. Therefore, the type of expansion method you choose depends greatly on what you want to achieve. Businesses need to evaluate their options to choose the entry mode that best suits their strategy and goals. Using your knowledge of international business assist Pam with her decision by answering the following questions
A. "The whole universe is a potential market for your products." Discuss FOUR (4) entry modes; TWO (2) contractual and TWO (2) investments that need to be evaluated by Jessica to exploit this potential.
B. Recommend the BEST entry mode that would be suited for Jessica at this time and discuss the advantages of the selected entry mode.
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