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Question 1: Discuss the advantages and disadvantages of secondary and primary research. Which type of research is probably best for micro-level analysis? For a macro-level analysis?
What was the YouTube video marketing campaign's view rate percentage and why did the company likely want a 10% minimum view rate?
Name and describe the steps in the supplier selection and evaluation process. What are some of the challenges of implementing a global sourcing strategy
If a label on a refrigerator states "Made in Thailand," and a similar refrigerator has a label "Made in Germany," why do consumers consider the latter
Kemper Freeman mentions a few examples of online retailers who have bricks-and-mortar stores in Bellevue Mall. Explain why these retailers would do such a thing
Conducting a SWOT analysis is essential in developing a good marketing plan. Business owners and managers must focus on the strengths and opportunities to maximize resources and gain competitive advantages.
Write an Integrated Marketing Communication Plan (IMC) of 2000 - 2500 words maximum not including references.
Many of you will be tempted to use promotional pricing since it is the easiest to demonstrate. So promotional pricing is not "for sale" (pun intended). Pick one of the other approaches for this topic.
What marketing strategy or strategies has Facebook adopted since it was created? Answer this question by applying one or more of the theoretical approaches discussed in the course.
Would Large Companies Establish Integrated Relationships with Small Suppliers
Discuss the important influences as debated in class. Reflect on the importance of each. Create a hierarchy of influence from least to greatest influence in major and minor influences. This can be illustrated through a mind map or graphic. Discuss..
705MMGT Marketing Management Assignment Help and Solution - Australian Institute of Business, Australia. Write a report about the selected product / service
Demonstrate understanding of the use of a broad set of digital communication tools. Determine the use of available tools for integrated marketing on the internet.
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