Discuss the advantages of internet surveys

Reference no: EM133499972

Question 1.Discuss the advantages of Internet surveys.

Question 2. Why do companies hire mystery shoppers?

Question 3. The following question was asked from a same of television viewers:

We are going to ask you to classify the type of fan you consider yourself to be for different sports and sports programs.

Diehard Fan: Watch games, follow-up on scores and sports news multiple times a day

Avid Fan: Watch games, follow-up on scores and sports news once a day

Casual Fan: Watch games, follow-up on scores and sports news occasionally
Championship Fan: Watch games, follow-up on scores and sports news only during championships/playoffs
Non-Fan: Never watch games or follow-up on scores
Anti-Fan: Dislike, oppose, or object to a certain sport
Does this question do a good job of avoiding ambiguity? If this is exactly how it looked, what improvements would you suggest?

Question 4. Discuss at least five (5) rules researchers should keep in mind in trying to develop bias-free questions.

Question 5. Explain the term order bias.

Question 6.Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?

Question 7.Link to the following page for the discussion question: https://methodhome.com/ . Method is a privately owned company engaged in the development and manufacturing of a uniquely branded line of personal care and home care products.

Answer the following question: Is Method's line of household cleaning products a luxury brand? Explain your answer

Question 8.What approaches can be used to prioritize sales prospects?

Question 9.Why is prospecting difficult for some salespeople?

Question 10.What types of information should salespeople gather to prepare for sales dialogue?

Question 11.List three of your favorite brands. What would be a great brand or line extension that you would like to see developed as a new product? (NIKE, JORDAN, RALPH LAURENS POLO)

Question 12.Consider the trends described in the Chapter beginning on page 103 (e.g., aging, environmental, country). How do the trends affect businesses?

Reference no: EM133499972

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