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Discuss the advantages of global market entry

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Born global firms are referred to as firms which have been able to internationalize to the world's triad market (North America, Europe and China) within 3 years from start-up. Examples of born global firms include AirBNB, Skype, Salesforce.com etc. Using an example of a born global firm you know, critically and extensively discuss the advantages of global market entry and the considerations on WHEN and WHERE to enter a global market

Reference no: EM133221473

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