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Assignment: Products and Services Delivery Paper
Co-production with the consumer offers the opportunity to participate in production and delivery of products and services. Examples include product assemblage post-purchase, customer pick-up of packages, patient-family centered care, etc. Read the posted article on co-production titled "Co-production and Customer Loyalty in Financial Services". This article provides a good literature background of co-production applied to a business service that most of us are familiar with in our daily lives. Your first paper is to discuss the advantages and disadvantages of co-production in marketing. Use other outside sources and your own examples to build an argument for co-production as a recommendation for marketing applications. Remember the scope of this paper is not an article summary on what the authors say about co-production. You need to articulate your own thoughts and applications about co-production.
Article: Co-production and customer loyalty in ?nancial services by Seigyoung Auh, Simon J. Bell, Colin S. McLeod and Eric Shih.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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