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• Based on the case study ("Firehouse Subs"), determine which of the three options executives are considering would be most beneficial to a single franchise owner. Explain your rationale.
• Discuss the advantages and disadvantages of being a franchisee of the franchise of Zaxby's . Provide specific examples to support your response.
One of the major fast-food companies is a global force. A hamburger and fries may be the United States' meal of choice, but in Japan, you might see customers ordering a shrimp burger or in India, a spiced-potato croquet sandwich. The global palate..
Industry prospects for profitability and growth remain good in most of the product segments since the customer demand is still increasing. Due to changing economic factors, certain product lines such as bike & ice sports gear may not have good pro..
As a consultant for your product's marketing team, you have been asked to discuss the purchasing decision process and customer motivations to buy.
Exposes students to subjects that are intended to whet their appetites for further study in economics. Students will use the theory of consumer choice and the impact of the concepts of asymmetric information, political economy, and behavior econom..
Pick a health services organization that you may work for or with which you are familiar. It can be a local or national organization. Research the organization by visiting its website and, if possible, its location. Research the industry in which ..
Identify each of the major categories and supply a brief comment that characterizes each one.
Imagine you lead the marketing team for a U.S. company that manufactures personal care items (such as shampoo). The company is going international, and you must prepare marketing strategies for two non-Western countries. How would you change your ..
Recommend at least one (1) way a business with which you are familiar could use social media / buzz marketing to increase sales and awareness (e.g., social media awareness) of your products.Give your opinion on what a business needs to know about R..
Discuss other elements of the communications mix, such as sponsorship, in relation to the kinds of research that might be advocated in order to assess effectiveness, using examples to illustrate.
There is no absolutely correct strategy. Different marketing plans based on either "push" or "pull" marketing strategies will work if executed properly. (Use the textbook appendix to look up "push" and "pull" strategies. It is critical to your ga..
Name a current advertising slogan you believe is particularly effective for developing a unique selling proposition.
She has also given the information in the following table (top next page). How would you assess this proposal from marketing? Would the projected change in ROA justify the inventory investment?
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