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Problem: Lemons Co. is a fictitious, high-end athletic apparel retailer for women and men. The brand is known for its stylish and high-quality items. The company makes a variety of athletic wear, including performance shirts, shorts, and pants. All of their products prominently display their iconic lemon logo (see below). The company was originally based in Halifax but has expanded to sell its products internationally in both brick and mortar stores and online. Key competitors include Athleta, Lululemon, Nike, and Under Armour. Lemons Co. is thinking about launching a line of high-end athletic shoes. Do you think they should continue using the same branding strategy (that you described in part a) for their new product line? Be sure to discuss the advantages and disadvantages of this strategy by comparing it to an alternative branding strategy.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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