Discuss the advantages and disadvantages of each studies

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A bank manager notices that by the time customers get to the teller, they seem irritated and impatient. She wants to investigate the problem further. So, she hires you to design a research project to figure out what is bothering the customers. Your task is to design two studies: one qualitative and one quantitative. (Important note: Make sure you understand the differences between qualitative and quantitative researches prior to participating in this discussion.)

1. Describe the two studies that you will suggest to the manager. Don't forget the following important information in the description: type of research, data to be collected, how to collect them, etc.

2. Discuss the advantages and disadvantages of each studies. Don't forget to provide arguments to support your thoughts.

3. Review others' ideas and provide your critical (but constructive) feedback with a focus on whether (or not) the type of research is correctly identified by the original author.

Reference no: EM132182967

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