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Principles of Marketing
First - Pick one of the major social media sites and discuss the advantages and challenges of marketing using this site. Choose from: Twitter, Facebook, LinkedIn, Google+, or YouTube.
Then - Discuss the major public relations tools and how a marketer might use social media and the internet for a PR campaign.
On your cover page, include your name, date, and the organization you are analyzing. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. Do not count the text as one of your references, although you should list it if you quote from it.
Students: Be sure to read the criteria, by which your paper/project will be evaluated, before you write, and again after you write.
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In this assignment, we have discussed Facebook which is a popular social media site for communications. We have discussed the use of Facebook in business. Advantages and disadvantages of Facebook in business have been addressed.
References Work displays skilled use of APA citation method Work includes references, but there are problems with APA method There are some references/citations but no clear citation methods Work displays no references Preparation and Ongoing Development Paper demonstrates that there was thorough preparation. The paper was well-designed and executed Paper demonstrates that there was sufficient preparation for adequate delivery. Mechanics were sound There is some evidence of preparation but there are problems with mechanics Paper demonstrates a lack of preparation. Mechanics were poor.
Organization The organization is particularly well-suited to the topic The organization is appropriate to the topic There is evidence of some organization, but is not consistent throughout the paper The organization selected does not fit the context, or is a poor selection given the context Grammar The presentation exhibits skilled use of grammatical elements Presentation meets basic requirements of college-level writing There is some evidence of college-level writing but needs work Presentation is not appropriate to college-level
Excellent 100-90 points Very Good 89-80 points Average 79-70 points Needs Improvement <69 points Content The topic addresses the assignment, is substantive, and well-formulated The topic is clear and addresses the assignment The topic is clearly stated but body is not well-formulated The topic is not well-formulated Supporting Information Supporting information and detail are used effectively to support the topic Supporting information and details are explained sufficiently There is some supporting detail, not enough to support argument There is a lack of supporting information and detail
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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