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Once a company has settled on which of the five generic competitive strategies to employ, attention turns to what other strategic actions it can take to complement its competitive approach and maximize the power of its overall strategy. In reviewing Strengthening a Company's Competitive position and Corporate Strategy (Chap 6/8), please discuss the following in the assigned video case: VIDEO:
(JohnBrown_StrykerCorp.mov)
a) Discuss the acquisition of Isonics upon reviewing the five objectives (Chapter 6) of M&As (mergers and acquisition). Which objectives might Stryker have been pursuing in deciding to acquire this company?
b) Sometimes, a diversification move that seems sensible from a strategic fit standpoint turns out to be a poor cultural fit (Ch 8). Please discuss what aspects of cultural fit (Ch 8) impacted this acquisition. How did Stryker manage this risk? Did the acquisition fail or succeed in producing the anticipated results?
c) What other strategic moves (Ch 6) could have been substituted or pursued in lieu of acquiring Isonics? In other words, how could Stryker achieve the objectives identified above in answer a) other than an acquisition?
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