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Discussion 1: Explain your product planning efforts.
Discussion 2: Explain the product's/service's current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others.
Discussion 3: Discuss your techniques of building the equity of your brand.
Discussion 4: Discuss several branding decisions recently made or appropriate to make.
Discussion 5: Describe the support services and post-sale service arrangements provided by the firm and required by buyers.
Examine three key ways that consumers gain emotional intelligence about their patterns of consumption. Choose a market segment and determine two learning patterns that motivate customers in this market segment to purchase.
continuing to build a marketing plan this assignment focuses on imc and customer satisfaction for your product and
assume you are the new ceo of a medium-sized public corporation in your city. after reviewing the organization and its
Here are a few "most unethical business practices in business" that we can use, we can use one or two from below. I would like for you to also compare.
What did CEMEX have to do organizationally to prepare for its new strategic direction? What were the key elements of CEMEX's acquisition strategy saga?
What is a new Disruptive CRM Idea for UBER? How could this drive customer advocacy? Is this an online or traditional play?
MasterCard believed that the campaign established a successful platform to reach consumers in different countries. Discuss the possible differentation and integration facillitated by such a platform.
Develop a marketing strategy around the use of social media for the company Andiamo cafe. please use the template provide.
Analyze the types of challenges companies face in managing their channels and determine which is the most difficult to address. Explain your rationale.
Watch the video case study "Geek Squad: A New Business for a New Environment." Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.
For each of the following products, identify the segmentation base that you consider best for targeting consumers: (a) coffee, (b) soup, (c) home exercise equipment, (d) cordless telephones and (e) fat-free frozen yogurt.
Why are products such as homes, automobiles, clothing, jewelry, and luggage more susceptible to reference group influence than products like salts, waxed paper,
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