Discuss strengths and weaknesses of each primary competitor

Reference no: EM133572828

Assignment

Company: Clasica Prints

I. Stakeholder Analysis

1. Actual personal experience, education, and training in the area/ industry of proposed business for all key stakeholders

II. Industry Analysis

1. A brief overview and long-term outlook for growth

2. Review industry size, trends, and target market segment.

3. Identify who leads the industry in terms of:

a. Price
b. Quality
c. Market share

III. Competitive Analysis

1. Discuss the strengths and weaknesses of each primary competitor.

2. Consider sales, quality, distribution, price, production capabilities, reputation, and products/services.

3. Outline how your product or service measures in the area of pricing and identify your competitive advantage.

4. Prepare a first year and a 3-year sales forecast in dollars and units.

5. Briefly outline your sales and advertising plans.

Reference no: EM133572828

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