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Assignment:
Consider each step in the selling process. Which steps could be conducted through technology (Internet, webinars, etc.)? Which are most important to handle "face-to-face"?
Tell me about a salesperson who provided a positive experience for you. What was good about it?
Planning for Action (both stages) a) Solution-finding: *use this stage to develop meaningful criteria by which to evaluate and select from among potential solution(s) generated in Idea-finding b)
Does the company's business model remain sound as more consumers go to the Internet to find general information and stay abreast of current events and news stories
Give two examples for how marketers can get consumers to buy more and/or pay more (think about all the theories we covered this semester in consumer behavior
How should this product be marketed? Discuss the results of market segment research on your chosen subculture. Describe commonalities and differences among segments within the subculture.
How can we take the message of these three verses and the Virtuous Business Model and use them while we are away from work?
Your supervisor has asked you to prepare a brief report comparing the sales volumes and the consistency of sales of these four salespersons. Use the mean sales for each salesperson to compare the sales volumes.
Discuss how marketing ethics figure into decisions on branding, packaging and labeling of products. Do you feel that the continued marketing of unsought
How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century
If you were personally responsible for implementing a particular marketing strategy, which implementation approach would you be most comfortable using, given your personality and personal preferences? Why? Would your chosen approach be universally..
Case Analysis - Apple Computer: Research how Apple managed to reinvent itself over the years. How do the actions of Apple apply to the TCOs
The Universal Manufacturing Company produces a particular product in an assembly line operation. One of the machines on the line is a drill press that has a single assembly line feeding into it. Determine the average number of parts waiting to be wor..
The concept of time value of money has several "real-world" applications. Some of the applications range from calculating the payment for a car or mortgage.
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