Discuss specifically what caused the failure

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Question: Give a real-life case of sponsorship failure in the sports business industry. Include links to the related research along with a summary of why the sponsorship failed. Discuss specifically what caused the failure and include ideas about how the sponsorship could have been structured differently to be successful. If, there was no opportunity for sponsorship success, explain why. Offer an alternate sponsor and explain why working with that sponsor might have produced better end results.

Reference no: EM133529309

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