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Discuss some of the major criticisms of advertising

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Reference no: EM133588413

Assignment:

  1. Understand the communication process and the traditional promotion mix.
  2. Describe the steps in traditional and multichannel promotion planning.
  3. Tell what advertising is, describe the major types of advertising, discuss some of the major criticisms of advertising, and describe the process of developing an advertising campaign and how marketers evaluate advertising.
  4. Explain what sales promotion is and describe the different types of consumer and 323 sales activities.
  5. Understand how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.
  6. Understand the important role of personal selling, the different types of sales jobs, and the steps in the creative selling process.
  7. Explain the role of public relations and the steps in developing a PR campaign.

Reference no: EM133588413

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