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Questions:
1) Discuss some of the decisions that Walmart makes when designing the depth and breadth of its product lines. What are the main considerations for Walmart in making these decisions? Discuss why a company like Walmart expands/contracts product line depth and breadth.
2.) You are the Chief Operating Officer at General Motors and are therefore in charge of the company's supply chain. Describe the supply chain for an automotive company, from the very beginning (extracting raw materials) until the car arrives at the dealership. Make sure to include all the intermediaries along the way.
Internal and External Environment
Develop a digital (online and mobile), direct and social marketing communications plan to add to your IMC plan for the company or product you are working on in.
a) Merchandising Strategy (e.g., products and services offered) b) Pricing Strategy (e.g., low, high, discount, luxury)
Can you suggest a specific application how Maslow's hierarchy might be useful in aligning a product with the needs of a new market?
Some marketing experts stress the societal marketing concept, the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being. Do you agree or disagree? Explain and supp..
Explain how more control could have been used to send out the message about the downsizing.
The year is 2001. Gatorade is failing. They are losing market share to Powerade. PepsiCo bought Gatorade in 1997 and bolstered them for a few years.
Justify different internationalization approaches adopted by Arla in LATAM by using the ownership, location, and internationalization (OLI) framework.
Explain how using the ERP system and awards program would provide a competitive advantage for Colony Nursery and Landscaping.
Assume that you are a sales consultant for a local product or service. Briefly describe the company's marketing strategy model.
Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 1.
Give two examples of how you would apply the "Marketing Mix" for two different products. Explain
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