Discuss some issues in marketing professional services

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1. How should a marketing manager benchmark the online performance of competitors?

2. Doris, an art historian, spends much of her spare time browsing in old shops, hoping to find a valuable piece of art at a ridiculously low price. At last her perseverance has paid off. She just bought a painting worth at least $50,000 for $7.50. The shop owner obviously had no idea of its value. Was it morally acceptable for Doris to take advantage of his ignorance? Why or why not?

3. Bloom and Dalpe (1993) discuss some issues in marketing professional services. What are some of the marketing concepts involved in this article? Provide support for your analysis.

Reference no: EM132199328

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