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Some marketers see the banana with its skin as having the best consumer product package in existence. Reflect on the packaging concepts covered in Chapter 10 of your textbook, and in a single essay, answer the questions below.
Your essay must include an introduction, body, and conclusion, and address all relevant parts of each question. Make sure to cite any references you use.
Questions I have to answer
Discuss six reasons to praise a banana's packaging.
Explain which letter of the VIEW model described in the lesson each reason falls under.
Using "5 Tips to Extend the Product Life Cycle" as a resource, describe two approaches that could be used to extend the product life cycle of bananas and increase sales.
How these aspects work together to perform that primary function. Are any aspects more important than the others? Why or why not?
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Dewey Cheatham is the new Vice President of Marketing for a large online search engine company, Pottstown Innovative Enterprises (AKA, PIE).
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