Discuss showcase your own independent thinking

Assignment Help Marketing Management

Reference no: EM133203663 , Length: Wrod Count: 1500 words.

Assignment: Brand Strategy Proposal

You propose a new Brand Strategy. Your proposed suggestions should be:

1. Justified through referenced work and linkages to findings. However, avoid simply repeating large bodes of text from your first assignment - aim for concision and to summarise

2. Articulated using step wise and reflective conceptual arguments, that showcase your own independent thinking - applying theoretical models

3. Detailed in prescribing specific activities

When it comes to this part of your assessment, where essentially you will be making recommendations: rather than providing just a list of suggestions, you should focus on one key idea, and expand on it with explanations, justifications and evidence.

The following are a selection of suggested strategic approaches and refinements, of which one or a blend of several should be attempted:

1. Corporate re-profiling
2. Product rebrand
3. Brand repositioning
4. Brand extension
5. Co-branding
6. Ingredient branding
7. Brand Portfolio restructuring
8. New market entry
9. Integrated promotional and marketing communication activities
10. Branded Corporate and Social Responsibility (CSR) activities
11. Identity/Image
12. Co-creation/Relationship
13. Consumer-based perspective
14. Culture
15. Retro/Nostalgia
16. Rebrand
17. New sub-brand
18. Name change
19. Logo and colour changes
20. New slogan
21. Attracting a new audience
22. Adjustments to Brand Personality and Engagement
23. Employer and Employee Branding
24. Influencer and endorsement deals
25. Brand Sponsorship deal

Whilst various areas of focus have been suggested, consider that there is no one right answer and it is unlikely that you will be able to attempt all of them - as this would make for a shallow answer. At this stage presenting a compelling, competitive, and evidence-based ‘big idea' critically is crucial.

You do not need to calculate any financial costs or set any financial targets. Also, you should not propose new product lines or service offerings.

You are free to use whatever format and subheadings you wish to. Also, you can include images, screen grabs, diagrams, tables, models and charts in your body text. Where possible, you should create your own tables and annotate models, images and diagrams.

Length: 1,500 words Individual Report.

Reference no: EM133203663

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