Discuss scholarly views on the nature and types of theory

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1. Define sales promotion and discuss its objectives. Please discuss in 100 words or more.

2. Discuss scholarly views on the nature and types of theory. Compare and contrast at least three views of what constitutes a theory, including the view you will use in Part 3 of this question. Be sure to distinguish theory from related concepts, such as hypothesis, paradigm, model, and concept.

Reference no: EM131765563

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