Discuss scheduling in the context of a new brand launch

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1. Scheduling can use the ideas of continuity, flighting and pulsing among other things. Discuss scheduling in the context of a new brand launch. Use examples to illustrate.

2. Outline the theoretical and practical approaches available to the marketer. Explain the difference between appropriation and budgets. In terms of setting budgets, explain why the objective/task approach appeals to marketers.

Reference no: EM131271207

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