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Problem
Electro-Compu is a multinational technology company that manufactures and distributes consumer electronics and competes in the fast-paced technology industry. The company has employed a strategic management approach to align its resources and capabilities with its short-term goals to remain competitive.
It is also looking forward to designing a strategy to achieve its long-term goals. In recent years, due to the pandemic, the company has faced challenges posed by shifting business environment dynamics, such as increased competition, economic uncertainty, and consumer preferences.
Task
Critically discuss the above scenario and various challenges the company has encountered in aligning its long-term goals due to environmental dynamics. Also assist on how to align the strategy to the changing dynamics by devising an appropriate strategic plan guided by key characteristics of a strategic plan.
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